The Effect of Store Atmosphere, Product Quality, Customer Satisfaction and Electronic Word of Mouth on Customer Loyalty in Gubuk Coffee Padang
- DOI
- 10.2991/aebmr.k.200305.146How to use a DOI?
- Keywords
- Store atmosphere, Product quality, Customer satisfaction, Electronic word of mouth, costumer loyalty
- Abstract
The study aim to Analyze The effect of Store atmosphere on Customer satisfaction, Product quality on Customer satisfaction, Customer satisfaction on Electronic word of mouth, Store atmosphere on customer loyalty, Product quality on customer loyalty, Customer satisfaction on customer loyalty, Electronic word of mouth on customer loyalty. The population in this study were Gubuk Coffee customers in Padang city with a sample of 205 respondents. Sampling techniques is Purposive sampling. Data analysis is SEM (Structural Equation Model) with PLS 3 program. The results of this study show that Store atmosphere has a significant effect on customer satisfaction, Product quality has a significant effect on customer satisfaction, Customer satisfaction has a significant effect on electronic word of mouth, Store atmosphere has a significant effect on customer loyalty, Products quality has a significant effect on customer loyalty, Customer satisfaction has a significant effect on customer loyalty.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nur Aulia Rafika AU - Yulhendri PY - 2020 DA - 2020/03/10 TI - The Effect of Store Atmosphere, Product Quality, Customer Satisfaction and Electronic Word of Mouth on Customer Loyalty in Gubuk Coffee Padang BT - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019) PB - Atlantis Press SP - 788 EP - 802 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200305.146 DO - 10.2991/aebmr.k.200305.146 ID - Rafika2020 ER -