The Power of Corporate Culture in Driving CSR Initiatives: A Comprehensive Framework
- DOI
- 10.2991/978-94-6463-598-0_75How to use a DOI?
- Keywords
- CSR; Corporate Culture; Impact Analysis; Framework
- Abstract
Corporate Social Responsibility (CSR) has triggered widespread discussion, especially in the business landscape. Propelled by the growing expectations for social, environmental, and ethical accountability, CSR has become a strategic imperative for companies, and is deeply influenced by corporate culture, which shapes how these strategies are developed, implemented, and sustained. This paper aims to investigate the relationship between corporate culture and CSR, and it utilizes qualitative and quantitative data gathered through questionnaires and interviews with senior executives in leading China-based firms. Our findings offer practical insights into business strategies for companies could use to develop, implement, and sustain CSR efforts. This paper also introduces a framework that identifies key cultural practices to strengthen the effectiveness of CSR initiatives, and make further contributions to the growing discourse on sustainable efforts.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Hongbing Shen PY - 2024 DA - 2024/12/19 TI - The Power of Corporate Culture in Driving CSR Initiatives: A Comprehensive Framework BT - Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024) PB - Atlantis Press SP - 683 EP - 691 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-598-0_75 DO - 10.2991/978-94-6463-598-0_75 ID - Shen2024 ER -