The Research on the Impact of Digital Marketing on the High-Quality Development of the Cultural Industry

DOI

10.2991/978-94-6463-598-0_29How to use a DOI?

Keywords

Digital Marketing; Cultural Industry; Technology Application; Strategy Adjustment

Abstract

With the rapid development of digitalization and informatization, digital marketing is profoundly influencing the models and new trends of high-quality development in the cultural industry. Digital marketing not only expands the range of cultural products and services but also promotes the transformation, upgrading, and innovative development of the cultural industry, bringing new opportunities and challenges. In recent years, the current situation, existing problems, and future optimization directions of digital marketing’s impact on the high-quality development of the cultural industry have become the focus of attention in both academic and practical fields. With the widespread application of tools such as social media, big data analysis, mobile internet, and artificial intelligence in the promotion and management of the cultural industry, digital interaction and innovative integration continue to develop, driving the transformation of traditional marketing models into data-driven approaches. However, while digital marketing has achieved certain results in enhancing brand influence and user engagement, it also faces numerous challenges and shortcomings. This paper analyzes the impact of digital marketing on the high-quality development of the cultural industry from various aspects, including the integration of digital technology and the cultural industry, digital marketing strategies, and policy guidance for the development of the digital cultural industry, providing reference paths for the integrated development of digital marketing and the cultural industry as well as the high-quality development of the cultural industry from multiple perspectives.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kai Wang
PY  - 2024
DA  - 2024/12/19
TI  - The Research on the Impact of Digital Marketing on the High-Quality Development of the Cultural Industry
BT  - Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)
PB  - Atlantis Press
SP  - 285
EP  - 295
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-598-0_29
DO  - 10.2991/978-94-6463-598-0_29
ID  - Wang2024
ER  -