Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)

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Research and Application of Competitive Intelligence on Tmall E-commerce Platform Based on SWOT-AHP Model

Authors
Hanyang Shen1, Nan Xu1, *
1Shenyang Jianzhu University, Shenyang, Liaoning, China
*Corresponding author. Email: xunan0424@sina.com
Corresponding Author
Nan Xu
Available Online 10 January 2024.
DOI
10.2991/978-94-6463-344-3_3How to use a DOI?
Keywords
Tmall e-commerce platform; SWOT-AHP analysis method; competitive intelligence
Abstract

[Purpose/Significance] Explore the decisions that Tmall e-commerce platforms should take in the entire e-commerce market, and provide reference for the research and analysis of e-commerce platforms. [Method/Process] Based on the SWOT-AHP analysis method, construct a SWOT-AHP matrix model to analyze the competitive intelligence of the Tmall e-commerce platform. [Result/Conclusion] The SWOT-AHP analysis method can effectively improve the effectiveness and reliability of decision analysis, providing targeted guidance strategies and theoretical support for relevant platforms.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
10 January 2024
ISBN
10.2991/978-94-6463-344-3_3
ISSN
2352-5428
DOI
10.2991/978-94-6463-344-3_3How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hanyang Shen
AU  - Nan Xu
PY  - 2024
DA  - 2024/01/10
TI  - Research and Application of Competitive Intelligence on Tmall E-commerce Platform Based on SWOT-AHP Model
BT  - Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)
PB  - Atlantis Press
SP  - 13
EP  - 19
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-344-3_3
DO  - 10.2991/978-94-6463-344-3_3
ID  - Shen2024
ER  -