Analysis of Consumer Knowledge and Needs For Herbal Information

DOI

10.2991/978-94-6463-322-1_10How to use a DOI?

Keywords

Customer; Herbal Information; Knowledge; Needs

Abstract

Worldwide, the use of herbal medications is still growing quickly as more customers turn to these treatments for a variety of health issues. It is projected that the global market for Indonesian traditional medicinal products, of which more than half are herbal medicines, will grow. Unfortunately, there are not enough information and communication resources to support the expanding public interest in herbal therapy. The purpose of this study is to analyze consumer knowledge and needs for herbal information using a cross-sectional survey and a self-administered questionnaire as the data collection medium. The findings revealed that the consumer knowledge profile can be seen from the information sources obtained by 55 consumers, particularly Sales Promotion (30.48 percent). Consumers obtained the most information about the content (20.41 percent), usability (15.51 percent), instructions for use (13.06 percent), dosage (11.43 percent), and side effects (10.20 percent). Furthermore, 85.45 percent of consumers require special consulting services in the form of online consulting via chat (60.00 percent). Although all respondents stated that information, they received about health products from various sources was educative and easy to understand, efforts are needed to develop a system on a specific website that can contain complete information related to herbs ranging from herbal descriptions, and usability to side effects and interactions of herbs with drugs, so that consumers are actively educated to use herbs effectively and safely.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Oeke Yunita
AU  - Erlin Theterissa
PY  - 2023
DA  - 2023/12/30
TI  - Analysis of Consumer Knowledge and Needs For Herbal Information
BT  - Proceedings of the Conference on Natural Resources And Life Sciences 2022 (NRLS-BIO 2022)
PB  - Atlantis Press
SP  - 80
EP  - 85
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-322-1_10
DO  - 10.2991/978-94-6463-322-1_10
ID  - Yunita2023
ER  -