Is there competition between WeChat and QQ?
--Based on Niche Theory Exploration
Authors
Yang Jing1, *, Zhang Chen2
1Sichuan University of Media and Communication, Chengdu, MA, 611745, China
2Beijing Institute of Fashion Technology, Beijing, MA, 100029, China
*Corresponding author.
Email: cctvyangjing@126.com
Corresponding Author
Yang Jing
Available Online 13 December 2024.
- DOI
- 10.2991/978-94-6463-600-0_57How to use a DOI?
- Keywords
- Niche Theory; User Satisfaction; WeChat; QQ
- Abstract
Using niche theory, this study investigated the competition between WeChat and QQ through the satisfaction and satisfaction opportunities obtained from these two social media platforms. This study used an online questionnaire survey, and 670 valid questionnaires were collected in China and South Korea. Two conclusions can be drawn from the data analysis. (1) This study found that WeChat belongs to the category of Generalist, whereas QQ is a Specialist. (2) There is competition between WeChat and QQ, and WeChat's Competitive Superiority is higher than QQ in all the competition dimensions studied.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Yang Jing AU - Zhang Chen PY - 2024 DA - 2024/12/13 TI - Is there competition between WeChat and QQ? BT - Proceedings of the 4th International Conference on New Media Development and Modernized Education (NMDME 2024) PB - Atlantis Press SP - 519 EP - 528 SN - 1951-6851 UR - https://doi.org/10.2991/978-94-6463-600-0_57 DO - 10.2991/978-94-6463-600-0_57 ID - Jing2024 ER -