Determination of Prices for Services in Online Marketing in Vkontakte Social Network
- DOI
- 10.2991/aebmr.k.200502.065How to use a DOI?
- Keywords
- social network, digital economy, two-side market, information technologies
- Abstract
The paper reveals the issues of the Internet presence of companies in the market as an inevitable part of marketing communication at the present stage of economic and technological development. We consider e-commerce, its features and prospects in social networks. The practical part of the work determines prices for services in the field of contextual advertising and social network marketing. The selection of services displayed on the ‘VK Products’ data mart is N = 19765. Products were collected from 3127 communities; the topics of the communities correspond to social media marketing and contextual advertising. Prediction of “incorrect” price values of ‘goods’ is determined using linear regression, Random forest and k-neighbors method.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - A.V. Plotnikov PY - 2020 DA - 2020/05/05 TI - Determination of Prices for Services in Online Marketing in Vkontakte Social Network BT - Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020) PB - Atlantis Press SP - 396 EP - 400 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200502.065 DO - 10.2991/aebmr.k.200502.065 ID - Plotnikov2020 ER -