Proceedings of the 2018 5th International Conference on Management Science and Management Innovation (MSMI 2018)

Research on Pricing and Fresh-keeping Strategy in the Fresh Agricultural Product Supply Chain with Dual Channels

Authors
Cai-Hong XU, Guo-Hua SUN
Corresponding Author
Cai-Hong XU
Available Online April 2018.
DOI
https://doi.org/10.2991/msmi-18.2018.30How to use a DOI?
Keywords
Fresh agricultural product, Online to offline, Fresh-keeping effort.
Abstract

The pricing and fresh-keeping strategy is studied in the fresh agricultural product supply chain(FAPSC) composed of one supplier and one retailer, in which the retailer sells the fresh agricultural products through both online and offline channels. Mathematical models are developed to determine the optimal fresh-keeping effort, retail and wholesale prices. The impacts of different channel cost structures on FAPSC are discussed. The results show that no matter the supplier or the retailer bears the fresh-keeping cost, the optimal sales quantity, fresh-keeping effort and total profit in the decentralized FAPSC are all less than that in the centralized FAPSC. Also, the optimal sales quantity, fresh-keeping effort and total profit in the decentralized FAPSC with the supplier bearing the fresh-keeping cost are the least compared to the centralized FAPSC and decentralized FAPSC with the retailer bearing the fresh-keeping cost.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2018 5th International Conference on Management Science and Management Innovation (MSMI 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
April 2018
ISBN
978-94-6252-527-6
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-18.2018.30How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Cai-Hong XU
AU  - Guo-Hua SUN
PY  - 2018/04
DA  - 2018/04
TI  - Research on Pricing and Fresh-keeping Strategy in the Fresh Agricultural Product Supply Chain with Dual Channels
BT  - Proceedings of the 2018 5th International Conference on Management Science and Management Innovation (MSMI 2018)
PB  - Atlantis Press
SP  - 166
EP  - 171
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-18.2018.30
DO  - https://doi.org/10.2991/msmi-18.2018.30
ID  - XU2018/04
ER  -