Analysis of Problems of Insurance Marketing and Innovation Path

DOI

10.2991/msetasse-16.2016.147How to use a DOI?

Keywords

Insurance marketing, Problem, Innovation path.

Abstract

Insurance marketing is crucial for the development of insurance industry and decides economic benefit of insurance enterprises. Since insurance marketing project is tedious, marketing problems often occur in practical operation process, affect economic benefit of enterprises and bring about adverse effects on enterprise development. Thus, insurance marketing personnel should pay attention to marketing mode innovation, continuously introduce advanced technology, enhance propaganda work, make sure no serious economic loss is caused to enterprises, and lay a favorable foundation for enterprise development.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinai Huang
PY  - 2016/11
DA  - 2016/11
TI  - Analysis of Problems of Insurance Marketing and Innovation Path
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 678
EP  - 682
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.147
DO  - 10.2991/msetasse-16.2016.147
ID  - Huang2016/11
ER  -