Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)

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Multimodal Communication Strategies for the Cross-cultural Dissemination of Chinese Intangible Cultural Heritage (ICH) in the ACGT Model

A Case Study of Genshin Impact’s ICH Dissemination

Authors
Zhipu Sun1, *
1Shandong Normal University, Jinan China, No.1 University Road, Guyunhu Street, Changqing District, Jinan City, Shandong Province, China
*Corresponding author. Email: sunzhipu2001@163.com
Corresponding Author
Zhipu Sun
Available Online 29 November 2023.
DOI
10.2991/978-2-38476-146-3_7How to use a DOI?
Keywords
Cross-cultural transmission; cultural industry; intangible cultural heritage; Genshin Impact
Abstract

The construction of China’s intangible cultural heritage is rooted in its long history and social interactions. As an integral part of excellent traditional culture, it builds the cultural confidence of the Chinese people and is promoted not only domestically but also internationally. This study takes the theoretical issues of the international communication of intangible cultural heritage as the starting point, combining the characteristics of global networked geopolitics and the theory of network cultural circles’ propagation, and innovatively integrates the transmission model of the genetic bases ACGT of biodiversity from the perspective of empathetic communication strategy. By conducting field research on the “Genshin Impact” game, we explore how to establish a framework for the international dissemination of intangible cultural heritage. Based on this, we believe that gamified communication embodies a form of “care for people,” and in the context of digitalization, the cross-cultural dissemination of intangible cultural heritage needs to connect different cultural spaces in order to achieve “empathy” and enhance the effectiveness of cross-cultural communication.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2023
ISBN
10.2991/978-2-38476-146-3_7
ISSN
2352-5398
DOI
10.2991/978-2-38476-146-3_7How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhipu Sun
PY  - 2023
DA  - 2023/11/29
TI  - Multimodal Communication Strategies for the Cross-cultural Dissemination of Chinese Intangible Cultural Heritage (ICH) in the ACGT Model
BT  - Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)
PB  - Atlantis Press
SP  - 39
EP  - 47
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-146-3_7
DO  - 10.2991/978-2-38476-146-3_7
ID  - Sun2023
ER  -