Comparisons Between International Student Recruitment Strategies in American Universities and Chinese Universities

DOI

10.2991/assehr.k.211011.001How to use a DOI?

Keywords

International students, Recruitment strategy, Admission, China, US, Education, Standardized test, Extra-curricular activity, Interview in the admission process

Abstract

Different countries have diversified strategies for recruiting international students due to different national conditions and traditions related to their educational achievements and outputs to a certain extent. This research aims to explore the strategies of Chinese and American universities in recruiting international students and compare the differences between these strategies of universities in the two countries. To be specific, this research will be analyzed and compared from three aspects, namely standardized grades, extra-curricular activities, and interviews in the application process. This study concludes that Chinese and American universities have great differences in recruitment strategies for international students through literature reference and analysis of examples. American universities pay more attention to standardized scores and set up standardized tests for international students as admission criteria. Chinese universities are paying more attention to the interview process in recruiting international students. Both Chinese and American universities are focusing on extracurricular activities in their recruitment strategies for international students. In contrast, Chinese universities should raise standards for international students when recruiting them. This research has implications for Chinese universities in their strategies for recruiting international students.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yile Shi
PY  - 2021
DA  - 2021/10/12
TI  - Comparisons Between International Student Recruitment Strategies in American Universities and Chinese Universities
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology（MMET 2021）
PB  - Atlantis Press
SP  - 1
EP  - 4
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.001
DO  - 10.2991/assehr.k.211011.001
ID  - Shi2021
ER  -