Sustainable Competitive Advantage: Case Studies of Dell, Ikea and Byte Dance

DOI

10.2991/assehr.k.211011.121How to use a DOI?

Keywords

Sustainable competitive advantage, Market transformation, Dell, Ikea, Byte Dance

Abstract

Sustainable competitive advantage is the foundation to ensure the survival and development of enterprises amid the fierce market competition. For a long time, how to obtain and maintain sustainable competitive advantage has been the core issue in the field of strategic management. Based on the resource-based theory and the continuum model proposed by Tannebaum in 1958, this study puts forward a theoretical model on how to maintain the sustainable competitive advantage of enterprises under the factors of market transformations. In line with this model, the cases of Dell, IKEA and Byte Dance have been respectively reviewed to investigate how they perform under three market transformation scenarios of technological change, ecological deterioration and social crisis. The results of this analysis confirm the significance of sustainable competitive advantage in today’s business world.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ding Ding
AU  - Xinyue Liu
AU  - Haoran Xu
PY  - 2021
DA  - 2021/10/12
TI  - Sustainable Competitive Advantage: Case Studies of Dell, Ikea and Byte Dance
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology（MMET 2021）
PB  - Atlantis Press
SP  - 674
EP  - 679
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.121
DO  - 10.2991/assehr.k.211011.121
ID  - Ding2021
ER  -