Theoretical Analysis and Business Practices About the Issue of Corporate Planning

DOI

10.2991/assehr.k.201023.111How to use a DOI?

Keywords

planning, business management, management practice

Abstract

This is the critical period of my country’s 14th Five-Year Plan. The dual background of the tremendous changes in the external situations and the needs for internal development have put forward higher requirements for the systematic, accurate and scientific corporate planning. In this context, in order to provide guidance for the management of corporate planning, this paper systematically studies the issue of the corporate planning from the theoretical perspective and the practical perspective. First, a detailed arrangement and systematic review about the research results of enterprise planning theory has carried out in this paper at home and abroad, and then the corporate planning management practices of three world-class companies are analysed, including IBM, GE, and Huawei. Finally, on this basis, some remarkable suggestions and opinions for the planning and management of Chinese enterprises are introduced.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cai Liang
AU  - Rui Li
AU  - Haiyun Song
PY  - 2020
DA  - 2020/11/06
TI  - Theoretical Analysis and Business Practices About the Issue of Corporate Planning
BT  - Proceedings of the 2020 5th International Conference on Modern Management and Education Technology (MMET 2020)
PB  - Atlantis Press
SP  - 579
EP  - 582
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201023.111
DO  - 10.2991/assehr.k.201023.111
ID  - Liang2020
ER  -