Proceedings of the 2015 International Conference on Materials Engineering and Information Technology Applications

The Mobile Technology Acceptance Mechanism of Ningbo Electronic Commerce Enterprise under Government Intervention

Authors
Songjie Gong
Corresponding Author
Songjie Gong
Available Online August 2015.
DOI
https://doi.org/10.2991/meita-15.2015.99How to use a DOI?
Keywords
Electronic Commerce; Government Intervention; Acceptance Mechanism
Abstract

Electronic commerce enterprises adoption and usage of mobile information technologies currently is one of the most fashion trends in information systems research field. In the present research on electronic commerce enterprises, the research of mobile technology acceptance mechanism in Ningbo context is insufficient, lacking the empirical analysis, especially the analysis on adoption influence mechanism under government intervention. The paper researches on the mobile technology acceptance mechanism of Ningbo electronic commerce enterprise under government intervention. It reveals that the behavior science plays a significant role in the evolution of the mobile technology acceptance mechanism and gives an acceptance mechanism under government intervention. It concludes that the mobile technology acceptance mechanism is a useful mechanism which can effectively improve the performance of information technology and support the technology acceptance decision for managers.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Materials Engineering and Information Technology Applications
Series
Advances in Engineering Research
Publication Date
August 2015
ISBN
978-94-6252-103-2
ISSN
2352-5401
DOI
https://doi.org/10.2991/meita-15.2015.99How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Songjie Gong
PY  - 2015/08
DA  - 2015/08
TI  - The Mobile Technology Acceptance Mechanism of Ningbo Electronic Commerce Enterprise under Government Intervention
BT  - Proceedings of the 2015 International Conference on Materials Engineering and Information Technology Applications
PB  - Atlantis Press
SP  - 546
EP  - 549
SN  - 2352-5401
UR  - https://doi.org/10.2991/meita-15.2015.99
DO  - https://doi.org/10.2991/meita-15.2015.99
ID  - Gong2015/08
ER  -