Research on Passenger Seat Choice Behavior in Airline Revenue Management

DOI

10.2991/meici-15.2015.246How to use a DOI?

Keywords

Air transport; Revenue management; Seat control; Consumer behavior; Passenger choice

Abstract

Along with the gradually growing fierce competitions in air transport market, all large airline companies are seeking ways to increase revenues and enhance competitiveness, setting basis for application of revenue management system in domestic market. Taking revenue management theory as the background and combined with existing research results of passenger choice behavior theory, in the thesis, exploratory researches on airline passenger seat choice are made. Analysis on passenger seat choice behavior from the aspect of consumer behavior theory, and choice preference and choice probability of passengers under the circumstance of different seat classes in the same flight are researched. This thesis includes the following aspects: firstly, reviewing history of revenue management development, pointing out the main direction of the research, summarizing theory, research history and current status of discrete choice model and PODS passenger choice model in details and analyzing similarities and differences between applications the two models. Secondly, applying discrete choice model and analytic hierarchy process to establish passenger seat choice model and estimating parameters of the established model, then further analyzing application of this model in seat inventory control. Thirdly, discussing application status of the passenger choice model through investigation, and comparing with the actual survey results to prove practicability and validity of the established model.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xixi Zeng
AU  - Yue Li
PY  - 2015/06
DA  - 2015/06
TI  - Research on Passenger Seat Choice Behavior in Airline Revenue Management
BT  - Proceedings of the 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 1407
EP  - 1413
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.246
DO  - 10.2991/meici-15.2015.246
ID  - Zeng2015/06
ER  -