Research on the Decision Making Model of Purchasing Second-hand Car
Available Online June 2015.
- https://doi.org/10.2991/meici-15.2015.228How to use a DOI?
- Second-hand car consumers; Decision making; Influential factors; Principal component analysis.
- In recent years, with China's rapid economic growth the price of cars constantly falls and people’s mature idea of consumption as well as higher requirement for life ignite sky rocketing consumption for cars. The second-hand car market, as one of the automotive aftermarkets ushers an unprecedented golden age. Consumers are the key for the survival of second-hand car market, therefore, correctly mastering the basic principle of consumer decision-making, and which factors shall influence their purchasing are helpful to make market strategy and management strategy. This paper firstly reviews relevant researches on consumer decision-making and take second-hand car consumers as the research objectives based on existing research to carry out questionnaire. What’s more, based on data analysis on effective questionnaire with Engel's model theory, this paper analyzes five influential factors such as the problem recognition, information search, solution evaluation and selection, purchase decision implementation, and post-purchase behavior to finally come up with the decision making model for second-hand car consumers.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Wenming Cheng PY - 2015/06 DA - 2015/06 TI - Research on the Decision Making Model of Purchasing Second-hand Car BT - 2015 International Conference on Management, Education, Information and Control PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/meici-15.2015.228 DO - https://doi.org/10.2991/meici-15.2015.228 ID - Cheng2015/06 ER -