Research of Consumers’ Online Choice Behaviors

DOI

10.2991/meici-15.2015.216How to use a DOI?

Keywords

E-commerce; Customers’ choice; Research of behaviors

Abstract

Nowadays, with the popularity of online shopping, there are more and more online shops with sellers from all around the country selling various kinds of goods on the Internet. Then, this paper mainly researches the principles which customers should follow while choosing and purchasing among so many goods and customers’ choice behaviors, namely, what differences customers should observe while choosing snacks and foods, what are the most important properties that customers should pay attention to for different categories of food and what different concepts of choice that customers from different places have. As long as customers’ requirement of choices is mastered, goods can be designed according to customers’ preferences.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhao Lu
AU  - Tao Zhu
AU  - Peng Qin
PY  - 2015/06
DA  - 2015/06
TI  - Research of Consumers’ Online Choice Behaviors
BT  - Proceedings of the 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 1225
EP  - 1230
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.216
DO  - 10.2991/meici-15.2015.216
ID  - Lu2015/06
ER  -