Research of Consumers’ Online Choice Behaviors
Zhao Lu, Tao Zhu, Peng Qin
Available Online June 2015.
- https://doi.org/10.2991/meici-15.2015.216How to use a DOI?
- E-commerce; Customers’ choice; Research of behaviors
- Nowadays, with the popularity of online shopping, there are more and more online shops with sellers from all around the country selling various kinds of goods on the Internet. Then, this paper mainly researches the principles which customers should follow while choosing and purchasing among so many goods and customers’ choice behaviors, namely, what differences customers should observe while choosing snacks and foods, what are the most important properties that customers should pay attention to for different categories of food and what different concepts of choice that customers from different places have. As long as customers’ requirement of choices is mastered, goods can be designed according to customers’ preferences.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhao Lu AU - Tao Zhu AU - Peng Qin PY - 2015/06 DA - 2015/06 TI - Research of Consumers’ Online Choice Behaviors BT - 2015 International Conference on Management, Education, Information and Control PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/meici-15.2015.216 DO - https://doi.org/10.2991/meici-15.2015.216 ID - Lu2015/06 ER -