Online Trading Risk Impact on Consumer Behavior Research

DOI

10.2991/meici-15.2015.210How to use a DOI?

Keywords

Online transaction; Consumer; Risk analysis; Research of countermeasures

Abstract

With the development of modern economy, online transaction occupies an increasing proportion in all transactions. However, China’s e-commerce started relatively late, so its development is not perfect. Therefore, risks in the process of online transaction influence consumers. In China, with the development and popularization of computer and network technologies and the rapid rise of e-commerce, many information technology companies, venture capital firms and production circulation enterprises begin to carry out e-commerce. This paper explores and analyzes the current situation of China’s online transaction from the aspects of online trading environment, its prospect and existing problems as well as the influence of its risks on the consumer group.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tu Min
PY  - 2015/06
DA  - 2015/06
TI  - Online Trading Risk Impact on Consumer Behavior Research
BT  - Proceedings of the 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 1195
EP  - 1199
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.210
DO  - 10.2991/meici-15.2015.210
ID  - Min2015/06
ER  -