Proceedings of the 2015 International Conference on Management, Education, Information and Control

Structure Selection in a two-echelon Supply Chain under Different Channel Powers

Authors
Dapeng Yang, Xiaofeng Gong
Corresponding Author
Dapeng Yang
Available Online June 2015.
DOI
https://doi.org/10.2991/meici-15.2015.193How to use a DOI?
Keywords
Channel selection; Pricing; Substitutability; Power structure
Abstract
Channel selection for two substitutable products in a supply chain with one common retailer and two competitive manufacturers are considered in this paper. The purpose of this paper is to analyze the effects of the channel members' different power structures competitive strategies. By comparing different channels, we determined the best sale channel and market strategy for the manufacturer, the retailer and the consumer.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Management, Education, Information and Control
Part of series
Advances in Intelligent Systems Research
Publication Date
June 2015
ISBN
978-94-62520-85-1
ISSN
1951-6851
DOI
https://doi.org/10.2991/meici-15.2015.193How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Dapeng Yang
AU  - Xiaofeng Gong
PY  - 2015/06
DA  - 2015/06
TI  - Structure Selection in a two-echelon Supply Chain under Different Channel Powers
BT  - 2015 International Conference on Management, Education, Information and Control
PB  - Atlantis Press
SP  - 1114
EP  - 1119
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-15.2015.193
DO  - https://doi.org/10.2991/meici-15.2015.193
ID  - Yang2015/06
ER  -