Structure Selection in a two-echelon Supply Chain under Different Channel Powers
Dapeng Yang, Xiaofeng Gong
Available Online June 2015.
- https://doi.org/10.2991/meici-15.2015.193How to use a DOI?
- Channel selection; Pricing; Substitutability; Power structure
- Channel selection for two substitutable products in a supply chain with one common retailer and two competitive manufacturers are considered in this paper. The purpose of this paper is to analyze the effects of the channel members' different power structures competitive strategies. By comparing different channels, we determined the best sale channel and market strategy for the manufacturer, the retailer and the consumer.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Dapeng Yang AU - Xiaofeng Gong PY - 2015/06 DA - 2015/06 TI - Structure Selection in a two-echelon Supply Chain under Different Channel Powers BT - 2015 International Conference on Management, Education, Information and Control PB - Atlantis Press SP - 1114 EP - 1119 SN - 1951-6851 UR - https://doi.org/10.2991/meici-15.2015.193 DO - https://doi.org/10.2991/meici-15.2015.193 ID - Yang2015/06 ER -