Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering

Current Development of Jumei and Analysis of Its Business Mode

Authors
Xueping Liu
Corresponding Author
Xueping Liu
Available Online November 2014.
DOI
10.2991/meic-14.2014.378How to use a DOI?
Keywords
Jumei; current development; business mode; innovation
Abstract

In the 21st Century, as women’s pursuit for beauty is constantly increasing accompanied by the rise of e-commerce, Jumei quickly stands out and presents itself in front of women after it was founded in 2010. Jumei, the first time-limited cosmetic sales website in China, has had over 80% shares of the female cosmetics group-buying market ever since its establishment, which is a miracle of e-commerce marketing presented by group buying. However, with the development and expansion of e-commerce, a series of contradictions and conflicts can still not be avoided at the same time, e.g. powerful competitors, logistics distribution, and a shortage of suppliers, etc. Some suggestions and solutions are put forward aiming at these problems to analyze and solve these problems according to the research of Jumei’s business mode.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
Series
Advances in Engineering Research
Publication Date
November 2014
ISBN
978-94-62520-42-4
ISSN
2352-5401
DOI
10.2991/meic-14.2014.378How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xueping Liu
PY  - 2014/11
DA  - 2014/11
TI  - Current Development of Jumei and Analysis of Its Business Mode
BT  - Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering
PB  - Atlantis Press
SP  - 1681
EP  - 1684
SN  - 2352-5401
UR  - https://doi.org/10.2991/meic-14.2014.378
DO  - 10.2991/meic-14.2014.378
ID  - Liu2014/11
ER  -