Strategy Analysis of Real Estate Network Marketing

DOI

10.2991/mce-14.2014.193How to use a DOI?

Keywords

real estate; network marketing; real estate network marketing; forum marketing; wechat marketing;

Abstract

China’s real estate industry has made a great success and created great fortunes. However the close ratio has stagnated and even declined along with government’s control policies and people’s rational concepts toward housing demand. Under the circumstance of unfavorable policy and market, precise marketing methods should be adopted to promote development project and sales. What’s more, with the development of network in China, its marketing influence has been enhanced. And traditional marketing sales cannot attract young consumers who rarely reach out to traditional media. So network marketing is in trend and will definitely become main marketing tactics for all industries.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiang Zhang
PY  - 2014/03
DA  - 2014/03
TI  - Strategy Analysis of Real Estate Network Marketing
BT  - Proceedings of the 2014 International Conference on Mechatronics, Control and Electronic Engineering
PB  - Atlantis Press
SP  - 854
EP  - 857
SN  - 1951-6851
UR  - https://doi.org/10.2991/mce-14.2014.193
DO  - 10.2991/mce-14.2014.193
ID  - Zhang2014/03
ER  -