Supernetwork Model of Enterprise Marketing Based on Complex Network Theory
Liming Zhang, Huiyou Chang, Ruitian Xu
Available Online May 2014.
- https://doi.org/10.2991/lemcs-14.2014.253How to use a DOI?
- enterprise marketing network; supernetwork; variational inequality; supernetwork model; optimal target
- The authors has established the supernetwork model of enterprise marketing in order to study equilibrium on the network of enterprise marketing , and has analysised of manufacturers , intermediate traders and consumers behavior and optimal target. Then the optimal goal has changed into the corresponding variational inequality. The article has achieved the win-win equilibrium state and solution algorithm of supernetwork model of enterprise marketing. Finally, an example has given to validate the effectiveness of the model and solution algorithm.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Liming Zhang AU - Huiyou Chang AU - Ruitian Xu PY - 2014/05 DA - 2014/05 TI - Supernetwork Model of Enterprise Marketing Based on Complex Network Theory BT - International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2014) PB - Atlantis Press SP - 1132 EP - 1135 SN - 1951-6851 UR - https://doi.org/10.2991/lemcs-14.2014.253 DO - https://doi.org/10.2991/lemcs-14.2014.253 ID - Zhang2014/05 ER -