Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science

Supernetwork Model of Enterprise Marketing Based on Complex Network Theory

Authors
Liming Zhang, Huiyou Chang, Ruitian Xu
Corresponding Author
Liming Zhang
Available Online May 2014.
DOI
https://doi.org/10.2991/lemcs-14.2014.253How to use a DOI?
Keywords
enterprise marketing network; supernetwork; variational inequality; supernetwork model; optimal target
Abstract
The authors has established the supernetwork model of enterprise marketing in order to study equilibrium on the network of enterprise marketing , and has analysised of manufacturers , intermediate traders and consumers behavior and optimal target. Then the optimal goal has changed into the corresponding variational inequality. The article has achieved the win-win equilibrium state and solution algorithm of supernetwork model of enterprise marketing. Finally, an example has given to validate the effectiveness of the model and solution algorithm.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2014)
Part of series
Advances in Intelligent Systems Research
Publication Date
May 2014
ISBN
978-94-6252-010-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/lemcs-14.2014.253How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Liming Zhang
AU  - Huiyou Chang
AU  - Ruitian Xu
PY  - 2014/05
DA  - 2014/05
TI  - Supernetwork Model of Enterprise Marketing Based on Complex Network Theory
BT  - International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2014)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-14.2014.253
DO  - https://doi.org/10.2991/lemcs-14.2014.253
ID  - Zhang2014/05
ER  -