Supernetwork Model of Enterprise Marketing Based on Complex Network Theory

DOI

10.2991/lemcs-14.2014.253How to use a DOI?

Keywords

enterprise marketing network; supernetwork; variational inequality; supernetwork model; optimal target

Abstract

The authors has established the supernetwork model of enterprise marketing in order to study equilibrium on the network of enterprise marketing , and has analysised of manufacturers , intermediate traders and consumers behavior and optimal target. Then the optimal goal has changed into the corresponding variational inequality. The article has achieved the win-win equilibrium state and solution algorithm of supernetwork model of enterprise marketing. Finally, an example has given to validate the effectiveness of the model and solution algorithm.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liming Zhang
AU  - Huiyou Chang
AU  - Ruitian Xu
PY  - 2014/05
DA  - 2014/05
TI  - Supernetwork Model of Enterprise Marketing Based on Complex Network Theory
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 1132
EP  - 1135
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-14.2014.253
DO  - 10.2991/lemcs-14.2014.253
ID  - Zhang2014/05
ER  -