Study on pricing strategy of hybrid distribution channels of Cruise Companies

DOI

10.2991/lemcs-14.2014.50How to use a DOI?

Keywords

product pricing;game theory;Nash equilibrium;hybrid distribution channels

Abstract

With the development of E-commerce, many cruise companies reconstruct their distribution channels by adding the electronic direct marketing system. This paper researches the product pricing problems of cruise companies based on hybrid distribution channels, discusses a manufacture-leader Stackberg game model and a Bertrand game model, and gives equilibrium results of pricing game between cruise companies and distributors. By comparing the equilibrium prices and the profit gains using the different pricing strategies, the most superior pricing strategies under different wholesale price range are proposed.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Yang
AU  - Huashan Tan
PY  - 2014/05
DA  - 2014/05
TI  - Study on pricing strategy of hybrid distribution channels of Cruise Companies
BT  - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science
PB  - Atlantis Press
SP  - 217
EP  - 220
SN  - 1951-6851
UR  - https://doi.org/10.2991/lemcs-14.2014.50
DO  - 10.2991/lemcs-14.2014.50
ID  - Yang2014/05
ER  -