Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)

Politeness System Portrayed in Social Media: A Case Study of Facebook Account “Sapawarga Kota Surabaya”

Authors
Intan Amalia, Kurnia Asri Prasetyorini
Corresponding Author
Intan Amalia
Available Online July 2018.
DOI
10.2991/klua-18.2018.35How to use a DOI?
Keywords
facebook, involvement strategy, politeness system, Surabaya city
Abstract

Facebook has become the most effective media used by many people to communicate and to interact. This phenomena used by Surabaya’s government to communicate and interact more with its citizen. This research revealed the politeness system used in their Facebook account, Sapawarga Kota Surabaya, by revealing the involvement strategy through their posts. The data is the Facebook status posted in May 2018 as there was Surabaya birthday event. The data then categorized into three main topics; Surabaya birthday, information about Surabaya, and motivational quotes. The involvement strategy could be seen in each topic which consist of notice or attend, membership claiming with the reader, point of view agreement, optimism, giving the nickname, and using similar language or dialect with the reader. The result shows that Facebook account Sapawarga Kota Surabaya use involvement strategy in all of their post with the intention to get friendlier, to eliminate the social distance (-D), and power relation (-P), therefore Surabaya citizen would be more open in channeling their aspirations. This kind of involvement strategy is called as solidarity politeness system which makes Sapawarga Kota Surabaya as government Facebook account the connecting bridge between the governments with Surabaya citizen.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2018
ISBN
10.2991/klua-18.2018.35
ISSN
2352-5398
DOI
10.2991/klua-18.2018.35How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Intan Amalia
AU  - Kurnia Asri Prasetyorini
PY  - 2018/07
DA  - 2018/07
TI  - Politeness System Portrayed in Social Media: A Case Study of Facebook Account “Sapawarga Kota Surabaya”
BT  - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018)
PB  - Atlantis Press
SP  - 244
EP  - 250
SN  - 2352-5398
UR  - https://doi.org/10.2991/klua-18.2018.35
DO  - 10.2991/klua-18.2018.35
ID  - Amalia2018/07
ER  -