Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference

Research on Strategy of Model Innovation of WeChat Marketing

Authors
Ping Zhang
Corresponding Author
Ping Zhang
Available Online December 2015.
DOI
https://doi.org/10.2991/jimet-15.2015.88How to use a DOI?
Keywords
WeChat, marketing, model innovation, Strategy.
Abstract

Network develops rapidly these years along with the continuous development of network technology revolution. The network nascent product "WeChat" rises to fame quickly in cyberspace, and businesses discover a new way of marketing in the internet "tide player" - Wechat marketing. Wechat marketing is an integration product of today's rapidly developing market economy and network economic; it is an important research topic in today's disciplines of economics, management science, etc. Based on this, this paper on the foundation of analyzing the basic connotation and characteristics of Wechat marketing focuses on analysis of the Wechat marketing’s innovation model, in order to enlighten the relevant personnel.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference
Series
Advances in Computer Science Research
Publication Date
December 2015
ISBN
978-94-6252-129-2
ISSN
2352-538X
DOI
https://doi.org/10.2991/jimet-15.2015.88How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ping Zhang
PY  - 2015/12
DA  - 2015/12
TI  - Research on Strategy of Model Innovation of WeChat Marketing
BT  - Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference
PB  - Atlantis Press
SP  - 474
EP  - 477
SN  - 2352-538X
UR  - https://doi.org/10.2991/jimet-15.2015.88
DO  - https://doi.org/10.2991/jimet-15.2015.88
ID  - Zhang2015/12
ER  -