Research on Strategy of Model Innovation of WeChat Marketing
- 10.2991/jimet-15.2015.88How to use a DOI?
- WeChat, marketing, model innovation, Strategy.
Network develops rapidly these years along with the continuous development of network technology revolution. The network nascent product "WeChat" rises to fame quickly in cyberspace, and businesses discover a new way of marketing in the internet "tide player" - Wechat marketing. Wechat marketing is an integration product of today's rapidly developing market economy and network economic; it is an important research topic in today's disciplines of economics, management science, etc. Based on this, this paper on the foundation of analyzing the basic connotation and characteristics of Wechat marketing focuses on analysis of the Wechat marketing’s innovation model, in order to enlighten the relevant personnel.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ping Zhang PY - 2015/12 DA - 2015/12 TI - Research on Strategy of Model Innovation of WeChat Marketing BT - Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference PB - Atlantis Press SP - 474 EP - 477 SN - 2352-538X UR - https://doi.org/10.2991/jimet-15.2015.88 DO - 10.2991/jimet-15.2015.88 ID - Zhang2015/12 ER -