Study on the Influencing Factors of Online Shopping

DOI

10.2991/jcis.2008.84How to use a DOI?

Keywords

online shopping consumer behavior influencing factor

Abstract

With the rapid development of network technology, electronic commerce and e-marketing had been formed and developed gradually. The number of Internet users was increasing and wound soon overtake the United States as the world's second-largest national Internet users. however the Chinese Internet users who were rarely engaged in online shopping which made the online retail was far from attaining its rightful amount. This study based on the research result of influencing factors of consumer behavior made by domestic and foreign scholars , analyzed and comprised consumer behavior under the condition of tradition and Internet, then putted forward the influencing factors and restrictive factors of online shopping in china.

Copyright

© 2008, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Na Wang
AU  - Dongchang Liu
AU  - Jun Cheng
PY  - 2008/12
DA  - 2008/12
TI  - Study on the Influencing Factors of Online Shopping
BT  - Proceedings of the 11th Joint Conference on Information Sciences (JCIS 2008)
PB  - Atlantis Press
SP  - 497
EP  - 500
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2008.84
DO  - 10.2991/jcis.2008.84
ID  - Wang2008/12
ER  -