Study on the Influencing Factors of Online Shopping
Na Wang1, Dongchang Liu, Jun Cheng
1Jilin University;Changchun University of Science ＆Technology
Available Online December 2008.
- 10.2991/jcis.2008.84How to use a DOI?
- online shopping consumer behavior influencing factor
With the rapid development of network technology, electronic commerce and e-marketing had been formed and developed gradually. The number of Internet users was increasing and wound soon overtake the United States as the world's second-largest national Internet users. however the Chinese Internet users who were rarely engaged in online shopping which made the online retail was far from attaining its rightful amount. This study based on the research result of influencing factors of consumer behavior made by domestic and foreign scholars , analyzed and comprised consumer behavior under the condition of tradition and Internet, then putted forward the influencing factors and restrictive factors of online shopping in china.
- © 2008, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Na Wang AU - Dongchang Liu AU - Jun Cheng PY - 2008/12 DA - 2008/12 TI - Study on the Influencing Factors of Online Shopping BT - Proceedings of the 11th Joint Conference on Information Sciences (JCIS 2008) PB - Atlantis Press SP - 497 EP - 500 SN - 1951-6851 UR - https://doi.org/10.2991/jcis.2008.84 DO - 10.2991/jcis.2008.84 ID - Wang2008/12 ER -