Personalized Advertisement System Based On Computational Intelligence
1Asst. Prof. Sabanci University
Available Online December 2008.
- 10.2991/jcis.2008.5How to use a DOI?
- Personalized Advertisement, Computational Intelligence, Recommendation system
A software company develops an online socialization platform where users inter-act with others at virtual environments. The company’s income is from the adver-tisements displayed at these virtual envi-ronments. They are willing to develop a personalized advertisement system in or-der to increase their revenues. In this pa-per, a two phased methodology frame-work is presented. The first phase is based on computational intelligence and matches the viewers’ profiles to the re-quirements specified by the advertisers. The second phase identifies the appropri-ate advertisement that will be displayed to the user when in the range of an adver-tisement location based on an index.
- © 2008, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Kemal Kilic PY - 2008/12 DA - 2008/12 TI - Personalized Advertisement System Based On Computational Intelligence BT - Proceedings of the 11th Joint Conference on Information Sciences (JCIS 2008) PB - Atlantis Press SP - 29 EP - 34 SN - 1951-6851 UR - https://doi.org/10.2991/jcis.2008.5 DO - 10.2991/jcis.2008.5 ID - Kilic2008/12 ER -