An Empirical Investigation of Internet Banking Adoption from Bank Personnel Perspective

DOI

10.2991/jcis.2006.60How to use a DOI?

Keywords

Internet banking; Technology acceptance model; Bank personnel; Organizational identification

Abstract

About the issue of Internet banking adoption, based on technology acceptance model (TAM), past researches mainly focused on the customers, but seldom researches looked at the Internet banking adoption from banks and their personnel. The bank personnel have financial professionals and are crucial users of Internet banking as well. If these bank personnel do not identify with or intent to use Internet banking services, how can they recommend and promote these services and facilitate customers to use them? Hence this study is to extend the TAM in the context of Internet banking from bank’s personnel side. The results show the significant effect of organizational identification on attitude toward using, the significant impact of computer self-efficacy on perceived usefulness and perceived easy of use, and the significant impact of perceived usefulness and perceived easy of use on behavioral intention to use.

Copyright

© 2006, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wen-Hsiung Wu
AU  - Yi-Ming Tai
AU  - Mei-Se Chien
AU  - Len-Kuo Hu
PY  - 2006/10
DA  - 2006/10
TI  - An Empirical Investigation of Internet Banking Adoption from Bank Personnel Perspective
BT  - Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2006.60
DO  - 10.2991/jcis.2006.60
ID  - Wu2006/10
ER  -