The Process of the Effective Pricing Strategy Using PRISM

DOI

10.2991/jcis.2006.202How to use a DOI?

Keywords

store profits, pricing strategy, purchase data, data mining

Abstract

The purpose of this paper is to propose a system and process for maximizing store profits to discover the optimal price pattern among various items based on a purchase prediction models. This system, called PRISM, involves the use of data mining techniques to handle a large amount of customer purchase history data. In this paper we have applied PRISM to the cus-tomer data of supermarket in Japan and present the utility of PRISM in the real business world.

Copyright

© 2006, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Katsutoshi Yada
AU  - Kosuke Ohno
PY  - 2006/10
DA  - 2006/10
TI  - The Process of the Effective Pricing Strategy Using PRISM
BT  - Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)
PB  - Atlantis Press
SP  - 484
EP  - 487
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2006.202
DO  - 10.2991/jcis.2006.202
ID  - Yada2006/10
ER  -