A Customer Retention System Based on the Customer Intelligence for A Telecom Company

DOI

10.2991/jcis.2006.181How to use a DOI?

Keywords

Customer Retention, Customer churn, Customer Intelligence, Machine Learning\ Data Mining.

Abstract

Global competition is fierce. Especially, it is in the telecom market. It is a more and more difficult task for retaining profitable customers for a telecom company. In this paper, a retention system based on the customer intelligence is introduced. The system was successfully used for one telecom company in China to get 'how to' for effective retention.

Copyright

© 2006, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tong Li
AU  - Peng Lu
AU  - Zhilong He
AU  - Qiang Wang
PY  - 2006/10
DA  - 2006/10
TI  - A Customer Retention System Based on the Customer Intelligence for A Telecom Company
BT  - Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)
PB  - Atlantis Press
SP  - 569
EP  - 572
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2006.181
DO  - 10.2991/jcis.2006.181
ID  - Li2006/10
ER  -