Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)

Applying fuzzy multi-criteria decision method to evaluate key capabilities of Taiwan motion picture companies

Authors
Yaw-Chu Chen1, Kuei-Lun Chang
1Department of Advertising, Ming Chuan University
Corresponding Author
Yaw-Chu Chen
Available Online October 2006.
DOI
10.2991/jcis.2006.164How to use a DOI?
Keywords
Balanced scorecard, Fuzzy multi-criteria decision making, Motion picture company, Cultural and creative industry, Key capability
Abstract

The purpose of this paper is to provide an algorithm for the motion picture companies to evaluate the key capabilities from firm viewpoint under fuzzy environment. The fundamental concepts we have adopted include the eigenvector method, fuzzy Delphi method, fuzzy set theory, and multi-criteria decision making method. With the concept of balanced scorecard and the interviewing managers of motion picture industry in Taiwan, we collect twenty three sub-criteria and construct the hierarchical structure for evaluating the motion picture company’s key capabilities. The fuzzy Delphi method is integrated with the eigenvector method to form a set of pooled weights of the criteria. The concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings, including ‘importance’ and ‘appropriateness’, of linguistic variable. Through the hierarchy integration, we obtain the final scores of capabilities, and then use a revised Chang and Chen’s ranking method for choosing the key capability.

Copyright
© 2006, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)
Series
Advances in Intelligent Systems Research
Publication Date
October 2006
ISBN
10.2991/jcis.2006.164
ISSN
1951-6851
DOI
10.2991/jcis.2006.164How to use a DOI?
Copyright
© 2006, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yaw-Chu Chen
AU  - Kuei-Lun Chang
PY  - 2006/10
DA  - 2006/10
TI  - Applying fuzzy multi-criteria decision method to evaluate key capabilities of Taiwan motion picture companies
BT  - Proceedings of the 9th Joint International Conference on Information Sciences (JCIS-06)
PB  - Atlantis Press
SP  - 640
EP  - 643
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2006.164
DO  - 10.2991/jcis.2006.164
ID  - Chen2006/10
ER  -