Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

The Modernization of Madura in the Style of Surabaya: A Study of Shopping Mall in Bangkalan

Authors
Ulul Albab LM Putraulul.albab.lm@gmail.com
Dept. Communication Science, Universitas Airlangga, Surabaya, Indonesia
Corresponding Author
Ulul Albab LM Putraulul.albab.lm@gmail.com
Available Online 29 November 2021.
DOI
10.2991/assehr.k.211121.050How to use a DOI?
Keywords
Modernization; shopping mall; consumerism
Abstract

This paper discusses the efforts of modernization that occurred in Madura with the development and functioning of a shopping mall in Bangkalan namely Bangkalan Plaza. This case is a part of efforts to the development of Madura to meet modernization. The analysis carried out focuses on the habitus that occurs in the Madurese community and the consumerism ideology that has spread effortlessly along with the rapid technology expansion, especially mass media technology. The research method used was descriptive qualitative with a case study approach. This research intensively focused on a particular object that examined it as a case. Case study data can be obtained from all parties concerned, both from interviews, literature reviews, and other data collection methods. The study shows compelling results that the establishment of shopping malls in Madura does not necessarily make Madura more modern. Madurese habits do not change only with modernization efforts instead consumerism continues to occur. Initially, shopping malls aimed for consumptive activities to be centered within the Madura region itself, but it was a total failure. The habit of going to shopping malls is not the main action of Madurese to show classes, whereas going and mingling in Surabaya are considered as the main arena to become classy people.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
10.2991/assehr.k.211121.050How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ulul Albab LM Putra
PY  - 2021
DA  - 2021/11/29
TI  - The Modernization of Madura in the Style of Surabaya: A Study of Shopping Mall in Bangkalan
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 213
EP  - 216
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.050
DO  - 10.2991/assehr.k.211121.050
ID  - Putra2021
ER  -