Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Health Communication Efforts to Prevent Stunting in the Pandemic Era in Trenggalek Regency

Authors
Monika Teguh*, monika.teguh@gmail.com
Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya, Indonesia
Rachmah Idarachmah@gmail.com
Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya, Indonesia
Ratih Pusparatih.puspa@fisip.unair.ac.id
Faculty of Social and Political Sciences, Universitas Airlangga, Surabaya, Indonesia
Eduard Avillaeduardfikom2018@gmail.com
Faculty of Communication Science and Media Business, Universitas Ciputra Surabaya, Surabaya, Indonesia
Corresponding Author
Available Online 29 November 2021.
DOI
10.2991/assehr.k.211121.008How to use a DOI?
Keywords
health communication; COVID-19 pandemic; stunting; Trenggalek Regency
Abstract

Overburdened health facilities, disrupted food supply chains, and loss of income due to COVID-19 could lead to a sharp increase in the number of children with stunting in Indonesia. Therefore, accelerating the reduction of stunting during the Covid-19 pandemic is still the government’s priority. The best district to reduce stunting rates during this pandemic is Trenggalek Regency. Therefore, this paper will discuss about health communication efforts to prevent stunting in Trenggalek using a case study research method. The results of this study indicate that Trenggalek Regency has implemented innovations in its health communication. In running the stunting campaign and intervention, each village was allowed to form a special program that was given an abbreviated name that was catchy and easy to remember. Campaigns and interventions also target various layers ranging from young women (prospective mothers), pregnant women, mothers with toddlers, to residents in the neighborhood. Programs have also been carried out adapting to health protocols during a pandemic. As a form of adaptation, online counseling is carried out, limited visits with appointments, and teaching health protocols during the pandemic such as washing hands. The focus in this campaign and intervention is to promote awareness of the importance of preparing for a family, nutritious diets for children, breastfeeding, measuring child development (weight and body length), and good environmental sanitation.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
10.2991/assehr.k.211121.008How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Monika Teguh
AU  - Rachmah Ida
AU  - Ratih Puspa
AU  - Eduard Avilla
PY  - 2021
DA  - 2021/11/29
TI  - Health Communication Efforts to Prevent Stunting in the Pandemic Era in Trenggalek Regency
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 28
EP  - 34
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.008
DO  - 10.2991/assehr.k.211121.008
ID  - Teguh2021
ER  -