Research on the Problems and Countermeasures in the Development of Industrialization of Chinese National Folk Sports Tourism

DOI

10.2991/jahp-19.2019.147How to use a DOI?

Keywords

folk sports tourism; industrialization; countermeasure research

Abstract

Using the literature method and logic analysis method, this paper analyzes the problems that arise in the process of industrialization development of Chinese national folk sports tourism. It is found that Chinese national sports tourism industry is in a period of rapid development. It has both the support of national policies and the huge consumer market. However, there are also single product development, lack of innovative planning, limited industrial capital channels, and relatively blind investment decisions. The ability to develop is insufficient and the industrial chain is short. To this end, it is proposed to coordinate the relationship between the government, enterprises and the market, innovate and enrich product quality, improve service quality, expand the industrial chain, actively carry out folk sports activities, as well as strengthen the spread of folk culture, optimize the structure of sports tourism industry, and build folk customs The countermeasures of sports brands hope to help promote the industrialization of folk sports tourism.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiahui Xie
PY  - 2019/09
DA  - 2019/09
TI  - Research on the Problems and Countermeasures in the Development of Industrialization of Chinese National Folk Sports Tourism
BT  - Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SP  - 722
EP  - 726
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.147
DO  - 10.2991/jahp-19.2019.147
ID  - Xie2019/09
ER  -