Survey and Research of Tourists' Satisfaction in Regional Tourism Demonstration Zone Based on IPA Analysis Taking Jizhou District of Tianjin as an Example
- Keke Chen, Tong Sun
- Corresponding Author
- Keke Chen
Available Online September 2019.
- https://doi.org/10.2991/jahp-19.2019.115How to use a DOI?
- regional tourism demonstration zone; tourist satisfaction; IPA analysis method; empirical investigation
- Research on tourist satisfaction is an important guide for improving the competitiveness of regional tourism demonstration zone. This paper studies the tourist satisfaction of Jizhou, Tianjin, based on IPA analysis and SPSS analysis, and classifies and analyzes 33 factors affecting tourist satisfaction in the four-dimensional quadrant. The results show that tourists have the highest satisfaction index for tourism resources and the lowest satisfaction with smart tourism. In the future, Jizhou needs to focus on improving tourism transportation and tourism services.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Keke Chen AU - Tong Sun PY - 2019/09 DA - 2019/09 TI - Survey and Research of Tourists' Satisfaction in Regional Tourism Demonstration Zone Based on IPA Analysis Taking Jizhou District of Tianjin as an Example BT - The 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/jahp-19.2019.115 DO - https://doi.org/10.2991/jahp-19.2019.115 ID - Chen2019/09 ER -