A Novel Method for the Evaluation of Fashion Product Design based on Neuro analysis

DOI

10.2991/iwama-16.2016.61How to use a DOI?

Keywords

product design; evaluation method; EEG; eye tracking; fuzzy model

Abstract

It is difficult to qualitatively analyze the design effect of the product. This paper will be applying the mathematical fundamentals of the fuzzy theory to create a novel evaluation model. The neuro attributes are used to quantify the factors of affecting the product appearance and the evaluation indicators. This paper will use EEG Emotive and Tobii mobile eye tracking to monitor and acquire subject's brain activity and eye gaze to quantify evaluation factors. This method can scientifically evaluate the uniqueness of product appearance design quality, and provide objective reference for improving product design.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Baorui Li
AU  - Kesheng Wang
AU  - Yi Wang
PY  - 2016/11
DA  - 2016/11
TI  - A Novel Method for the Evaluation of Fashion Product Design based on Neuro analysis
BT  - Proceedings of the 6th International Workshop of Advanced Manufacturing and Automation
PB  - Atlantis Press
SP  - 317
EP  - 320
SN  - 2352-5428
UR  - https://doi.org/10.2991/iwama-16.2016.61
DO  - 10.2991/iwama-16.2016.61
ID  - Li2016/11
ER  -