Proceedings of the 6th International Workshop of Advanced Manufacturing and Automation

Motivations for Purchasing Luxury Handbags

Authors
Yuewei Wei, Yi Wang
Corresponding Author
Yuewei Wei
Available Online November 2016.
DOI
https://doi.org/10.2991/iwama-16.2016.55How to use a DOI?
Keywords
Chinese luxury purchasing; consumer motivation; fashion design
Abstract
In 2014, Chinese luxury market accounts for 25% of whole luxury consumption in the world, becoming the largest luxury market in the world. However, the attitudes and motivations held by Chinese consumers towards luxury products consumption are under-researched, thus becoming an important academic topic, which needs exploration. Based on a sample of 142 respondents, the research has adopted a multiple regression analysis to explore the potential causal relationships. The conclusion is that income is a statistically significant predictor and the knowledge gap has been greatly narrowed, while education and age do not have significant effects on luxury handbags buying motivations.
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Proceedings
6th International Workshop of Advanced Manufacturing and Automation
Part of series
Advances in Economics, Business and Management Research
Publication Date
November 2016
ISBN
978-94-6252-243-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/iwama-16.2016.55How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yuewei Wei
AU  - Yi Wang
PY  - 2016/11
DA  - 2016/11
TI  - Motivations for Purchasing Luxury Handbags
BT  - 6th International Workshop of Advanced Manufacturing and Automation
PB  - Atlantis Press
SP  - 290
EP  - 294
SN  - 2352-5428
UR  - https://doi.org/10.2991/iwama-16.2016.55
DO  - https://doi.org/10.2991/iwama-16.2016.55
ID  - Wei2016/11
ER  -