Motivations for Purchasing Luxury Handbags
Yuewei Wei, Yi Wang
Available Online November 2016.
- https://doi.org/10.2991/iwama-16.2016.55How to use a DOI?
- Chinese luxury purchasing; consumer motivation; fashion design
- In 2014, Chinese luxury market accounts for 25% of whole luxury consumption in the world, becoming the largest luxury market in the world. However, the attitudes and motivations held by Chinese consumers towards luxury products consumption are under-researched, thus becoming an important academic topic, which needs exploration. Based on a sample of 142 respondents, the research has adopted a multiple regression analysis to explore the potential causal relationships. The conclusion is that income is a statistically significant predictor and the knowledge gap has been greatly narrowed, while education and age do not have significant effects on luxury handbags buying motivations.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuewei Wei AU - Yi Wang PY - 2016/11 DA - 2016/11 TI - Motivations for Purchasing Luxury Handbags BT - 6th International Workshop of Advanced Manufacturing and Automation PB - Atlantis Press SP - 290 EP - 294 SN - 2352-5428 UR - https://doi.org/10.2991/iwama-16.2016.55 DO - https://doi.org/10.2991/iwama-16.2016.55 ID - Wei2016/11 ER -