The Brand Communication Strategy Research of Newly Formed Non-governmental Regular Universities

DOI

10.2991/isss-17.2017.97How to use a DOI?

Keywords

Non-governmental education, Non-governmental regular universities, Brand communication, Strategy.

Abstract

Brand communication is the need of newly formed non-governmental regular universities outside the plastic image and enhancing reputation; is the need of cohesion and cohesive forces; and is the need to expand the survival and development space. The brand communication strategy of newly formed non-governmental regular universities including development positioning, outstanding characteristics, integrated communication, team building. Its spread ways including the use of campus media build three-dimensional propaganda network, expand social media reputation to borrow, thanks to new media, and grasp the opportunity for publicity campaign.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ao Di
PY  - 2017/05
DA  - 2017/05
TI  - The Brand Communication Strategy Research of Newly Formed Non-governmental Regular Universities
BT  - Proceedings of 3rd International Symposium on Social Science (ISSS 2017)
PB  - Atlantis Press
SP  - 440
EP  - 447
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-17.2017.97
DO  - 10.2991/isss-17.2017.97
ID  - Di2017/05
ER  -