The Brand Communication Strategy Research of Newly Formed Non-governmental Regular Universities
Available Online May 2017.
- https://doi.org/10.2991/isss-17.2017.97How to use a DOI?
- Non-governmental education, Non-governmental regular universities, Brand communication, Strategy.
- Brand communication is the need of newly formed non-governmental regular universities outside the plastic image and enhancing reputation; is the need of cohesion and cohesive forces; and is the need to expand the survival and development space. The brand communication strategy of newly formed non-governmental regular universities including development positioning, outstanding characteristics, integrated communication, team building. Its spread ways including the use of campus media build three-dimensional propaganda network, expand social media reputation to borrow, thanks to new media, and grasp the opportunity for publicity campaign.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ao Di PY - 2017/05 DA - 2017/05 TI - The Brand Communication Strategy Research of Newly Formed Non-governmental Regular Universities BT - 3rd International Symposium on Social Science (ISSS 2017) PB - Atlantis Press SP - 440 EP - 447 SN - 2352-5398 UR - https://doi.org/10.2991/isss-17.2017.97 DO - https://doi.org/10.2991/isss-17.2017.97 ID - Di2017/05 ER -