A Contrastive Study on Cultural Connotations of "Red" in English and " " in Chinese and Their Translation Strategies

DOI

10.2991/isss-17.2017.72How to use a DOI?

Keywords

red, cultural differences, translation strategies.

Abstract

Color as one of the important means of human understanding of the world, has a certain physical properties and rich cultural characteristics. The paper aims to analyze the differences of the color of "red" in English and in Chinese and their translation strategies. First, it gives the definition of color and cultural connotations. Then, it discusses the cultural connotation of "red" in English and " " in Chinese respectively. Third, it analyses the causes of different cultural connotation between "red" in English and " " in Chinese in several aspects, including historical backgrounds, culture psychology, and mode of thinking. Last, this paper points out the translation strategies of "red" in English and " " in Chinese from literal translation, replacement with other color words and free translation.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jia Nan
PY  - 2017/05
DA  - 2017/05
TI  - A Contrastive Study on Cultural Connotations of "Red" in English and " " in Chinese and Their Translation Strategies
BT  - Proceedings of 3rd International Symposium on Social Science (ISSS 2017)
PB  - Atlantis Press
SP  - 321
EP  - 324
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-17.2017.72
DO  - 10.2991/isss-17.2017.72
ID  - Nan2017/05
ER  -