Regional Plan of Public Relations: A strategy in tourism sector

DOI

10.2991/isseh-18.2019.63How to use a DOI?

Keywords

regional plan; public relations; tourism

Abstract

This study aims at identifying factors supporting regional plans employed by the local government by using public relations and to find out the role of public relations in promoting and increasing tourism visit in one of historical sites in the city of Cirebon, Sunyaragi Cave .It is a qualitative study based on in-depth interviews with the communication manager and some staff of the local government at the Sunyaragi Cave Office .The interview is administered by addressing some close-ended and open-ended questions to find out more detailed information due to some issues on tourism sector in the city. A short observation is also conducted in order to have further description due to number of the visitors and other activities held by the community and management. The results of both interview and observation show that the numbers of tourists or visitors in Sunyaragi Cave increase during high seasons or public holidays. It is one of the impacts of the improvement of infrastructure development in the city and public relations using media partners and media social. It is approximately 10,000 to 12,000 visitors coming to enjoy the beauty and ancient site.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - R. Mahendra Haryo Bharoto
AU  - Welly Wihayati
AU  - Iin Indrayanti
PY  - 2019/03
DA  - 2019/03
TI  - Regional Plan of Public Relations: A strategy in tourism sector
BT  - Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)
PB  - Atlantis Press
SP  - 272
EP  - 274
SN  - 2352-5398
UR  - https://doi.org/10.2991/isseh-18.2019.63
DO  - 10.2991/isseh-18.2019.63
ID  - Bharoto2019/03
ER  -