Could the Loyalty Program Increase Store Loyalty?

DOI

10.2991/isseh-18.2019.29How to use a DOI?

Keywords

loyalty program; CCID; store loyalty

Abstract

Developing and maintaining customer loyalty is crucial in the business competition. Thus, this study aims to examine the effect of customer and customer-company identification (CCID) loyalty cardholders on the store. The samples in this study were 100 respondents who were cardholders of the minimarkets in Cirebon, Indonesia. The sampling technique is a purposive random. The results show that the loyalty program has a significant influence on program loyalty. Loyalty Program has a significant positive impact on CCID and store loyalty, and CCID has also an effect to store loyalty. Further research recommendation and implication are also discussed.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Aang Curatman
AU  - Agus Suroso
AU  - Junaedi Junaedi
AU  - Yono Maulana
AU  - Rahmadi Rahmadi
AU  - Soesanty Maulany
PY  - 2019/03
DA  - 2019/03
TI  - Could the Loyalty Program Increase Store Loyalty?
BT  - Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)
PB  - Atlantis Press
SP  - 119
EP  - 122
SN  - 2352-5398
UR  - https://doi.org/10.2991/isseh-18.2019.29
DO  - 10.2991/isseh-18.2019.29
ID  - Curatman2019/03
ER  -