Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

What is The Perception of Halal Food According to Food Vendors and Consumers?

Authors
Woro Priatini, Habibatun Rachmah, Nurul Fitria
Corresponding Author
Woro Priatini
Available Online June 2019.
Keywords
perception; halal; food; bandung; pangkalpinang
Abstract
Indonesia has 237.64 million population and 88.10% of the total population are Muslim, along with this, it is necessary to understand the concept of halal food and beverage for consumers and food vendors. The purpose of this study is to observe how the perception of halal according to the food vendors and consumers. In this research the authors used mixed methods and the respondents were 100 consumers or tourists and 100 food and beverage food vendors in the street food culinary area in Bandung and Pangkalpinang. Based on the results, it showed that the food vendors on halal food can influence the attitudes and behavior of producer respondents. While consumer perceptions of halal food in Bandung and Pangkalpinang, these results are impressive. Then it can be concluded that consumer respondents' perception of halal food is an impressive perception that the perception is very influential in determining the attitudes and behavior of consumer respondents
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Seminar on Tourism (ISOT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Woro Priatini
AU  - Habibatun Rachmah
AU  - Nurul Fitria
PY  - 2019/06
DA  - 2019/06
TI  - What is The Perception of Halal Food According to Food Vendors and Consumers?
BT  - 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 360
EP  - 364
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909416
ID  - Priatini2019/06
ER  -