What is The Perception of Halal Food According to Food Vendors and Consumers?
Woro Priatini, Habibatun Rachmah, Nurul Fitria
Available Online June 2019.
- perception; halal; food; bandung; pangkalpinang
- Indonesia has 237.64 million population and 88.10% of the total population are Muslim, along with this, it is necessary to understand the concept of halal food and beverage for consumers and food vendors. The purpose of this study is to observe how the perception of halal according to the food vendors and consumers. In this research the authors used mixed methods and the respondents were 100 consumers or tourists and 100 food and beverage food vendors in the street food culinary area in Bandung and Pangkalpinang. Based on the results, it showed that the food vendors on halal food can influence the attitudes and behavior of producer respondents. While consumer perceptions of halal food in Bandung and Pangkalpinang, these results are impressive. Then it can be concluded that consumer respondents' perception of halal food is an impressive perception that the perception is very influential in determining the attitudes and behavior of consumer respondents
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Woro Priatini AU - Habibatun Rachmah AU - Nurul Fitria PY - 2019/06 DA - 2019/06 TI - What is The Perception of Halal Food According to Food Vendors and Consumers? BT - 3rd International Seminar on Tourism (ISOT 2018) PB - Atlantis Press SP - 360 EP - 364 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125909416 ID - Priatini2019/06 ER -