Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

Characteristics and Behaviors of Tourists: Case of Middle East Tourists in Puncak Cianjur, Indonesia, from Tour Guides’ Perspective

Authors
Taufiq Hidayat, Janianton Damanik, Nopirin, John Soeprihanto
Corresponding Author
Taufiq Hidayat
Available Online June 2019.
Keywords
tourist characteristics; tourist behaviour; middle east; tour guide; puncak cianjur
Abstract
Government of Indonesia considered that Middle Eastern tourists are an important market share to develop. Thus, understanding the characteristics and behavior of tourists are needed for sustainable marketing activities since it can help in marketing and product planning and development which can increase the number of visitors to the destination. In general, we know the Middle East as an Arab nation and consider all tourists from the Arab nation to have the same behavior, there are some Middle Eastern countries that are not Arabs and are generalized to have the same characteristics and behavior from certain countries in Middle East was over generalised to all tourists. The purpose of this paper is to study the behavior of Middle Eastern tourists according to their tourism characteristics from the perspective of a tour guide. The method used in this study uses a qualitative approach, with data collection techniques using snowball semi-structured interview with nine tour guides. The interview questions cover about seven areas; interactions, knowledge, expenditure, time arrangement, respectfulness, facilities preference and appearance. The results show some differences in Arab tourists based on their significant national origin even though the equation cannot be ignored. This study would help different marketing campaigns according to different behaviour.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Seminar on Tourism (ISOT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Taufiq Hidayat
AU  - Janianton Damanik
AU  - Nopirin
AU  - John Soeprihanto
PY  - 2019/06
DA  - 2019/06
TI  - Characteristics and Behaviors of Tourists: Case of Middle East Tourists in Puncak Cianjur, Indonesia, from Tour Guides’ Perspective
BT  - 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 326
EP  - 329
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909409
ID  - Hidayat2019/06
ER  -