Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

Factors Influencing Generation Y Satisfaction in Sundanese Restaurant

Authors
Gita Siswhara, Taufik Abdullah, M. Sukmawati
Corresponding Author
Gita Siswhara
Available Online June 2019.
Keywords
restaurant attributes; customer satisfaction; generation Y
Abstract
The purpose of this study is to determine and analyze the factors that affect customer satisfaction among generation Y at Traditional Sundanese restaurant in Bandung. Three restaurants were selected as the objects of this study. All the three are the most widely recommended through the internet. The generation Y was chosen as the subject of the research because the generation Y is a generation that is dominating the market nowadays. The dimensions of restaurant attributes in this study consist of food quality, service quality, and atmosphere. The type of research was descriptive verification and the technique of sampling used was a survey by using cluster random sampling technique. The number of respondents is 400 consumers who made purchases at those three Sundanese restaurants in Bandung. The Data analysis technique used was multiple regression analysis. The result found that restaurant attributes gave significant influence on customer satisfaction of generation Y. The most influential factor is service quality
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Seminar on Tourism (ISOT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Gita Siswhara
AU  - Taufik Abdullah
AU  - M. Sukmawati
PY  - 2019/06
DA  - 2019/06
TI  - Factors Influencing Generation Y Satisfaction in Sundanese Restaurant
BT  - 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 320
EP  - 322
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909407
ID  - Siswhara2019/06
ER  -