Factors Influencing Generation Y Satisfaction in Sundanese Restaurant
Gita Siswhara, Taufik Abdullah, M. Sukmawati
Available Online June 2019.
- restaurant attributes; customer satisfaction; generation Y
- The purpose of this study is to determine and analyze the factors that affect customer satisfaction among generation Y at Traditional Sundanese restaurant in Bandung. Three restaurants were selected as the objects of this study. All the three are the most widely recommended through the internet. The generation Y was chosen as the subject of the research because the generation Y is a generation that is dominating the market nowadays. The dimensions of restaurant attributes in this study consist of food quality, service quality, and atmosphere. The type of research was descriptive verification and the technique of sampling used was a survey by using cluster random sampling technique. The number of respondents is 400 consumers who made purchases at those three Sundanese restaurants in Bandung. The Data analysis technique used was multiple regression analysis. The result found that restaurant attributes gave significant influence on customer satisfaction of generation Y. The most influential factor is service quality
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Gita Siswhara AU - Taufik Abdullah AU - M. Sukmawati PY - 2019/06 DA - 2019/06 TI - Factors Influencing Generation Y Satisfaction in Sundanese Restaurant BT - 3rd International Seminar on Tourism (ISOT 2018) PB - Atlantis Press SP - 320 EP - 322 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125909407 ID - Siswhara2019/06 ER -