Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

Factors Affecting the Empowerment of Rosella Farmers to Realize Rural Agroecotourism

Authors
Sri Fatimah, K. Ganjar, D. Gunardi, L.M. Farida, Dika Supyandi, Rosalinda, Yuyun Hidayat
Corresponding Author
Sri Fatimah
Available Online June 2019.
Keywords
rosella farmers; empowerment; agro-tourism; driving factors; inhibiting factors
Abstract
This paper aims to assess farmers’ responses to the tourism village program being introduced, the role of the apparatus (program implementers), as well as influential (driving and inhibiting) factors for the empowerment of rosella farmers as the main component of tourist villages in Cikondang. It is a case study using a descriptive qualitative approach. The subjects in this study are rosella farmers group in Cikondang. Primary data collection was done through in-depth interviews and group discussions. Secondary data was taken from the Cikondang Village Office, KWT (Woman Farmers Group) of Rosella, BUMDES (rural-owned enterprise) and PPL (Agriculture Field Extension). The results show the factors that influence the empowerment of rosella farmers to continue to develop are supporting factors in the form of environmental temperatures suitable for the cultivation of rosella (hot temperatures of 24 degrees Celsius), the existence of workers who cultivate rosella, long-term farming experiences (3 -20 years), and strong support from Cikondang village officials. The inhibiting factor is mainly from physical factors/structure of land ownership that are narrow, an average of less than 0.5 ha, economic and institutional factors in the form of a price policy that does not yet exist for rosella with the same quality, and social/cultural factors in the form and attitude and mentality of farmers who are more oriented towards the present benefit, and BUMDES administrators who have not yet begun to carry out promotional and distribution activities and product marketing. It requires cooperation, fast work, and quality of work, to implement rural tourism in Cikondang to meet West Java's sustainable tourism indicators. A partnership approach can be carried out to encourage cooperation between the village community, the government and tourism business players to create an agro-tourism village in Cikondang.
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Proceedings
3rd International Seminar on Tourism (ISOT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Sri Fatimah
AU  - K. Ganjar
AU  - D. Gunardi
AU  - L.M. Farida
AU  - Dika Supyandi
AU  - Rosalinda
AU  - Yuyun Hidayat
PY  - 2019/06
DA  - 2019/06
TI  - Factors Affecting the Empowerment of Rosella Farmers to Realize Rural Agroecotourism
BT  - 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 293
EP  - 298
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909401
ID  - Fatimah2019/06
ER  -