The Implementation of Sharia Principles Concept of Hotels: Unisi Hotel, Yogyakarta
Indi Printianto, Dyah Wahyuning Tyas, Rosalina Nur Annisa
Available Online June 2019.
- sharia principles; sharia hotels; sharia hotel opportunities; sharia hotel challenges
- This study aims to analyze the implementation of six (6) sharia principles at Unisi Hotel in Yogyakarta, Indonesia, and to find out the opportunities and challenges of sharia implementation at Unisi Hotel. Sharia principles in hotel not only in terms of halal consumption (food and beverage) but including all operations of hotel activities such as: entertainment aspects, aspects of business activities, ethical aspects, boundary aspects of relationships, as well as aspects of overall layout referred to as 6 sharia principles in hospitality. This research used descriptive qualitative method. The study focused on Unisi Hotel which is located at Pasar Kembang Street, Yogyakarta. The research sample involved 26 employees from staff level to manager. This paper examined primary sources of data in the form of interviews and focus group discussions, as well as observations in the field. From the results of the study, it was concluded that Unisi Hotel have implemented five (5) sharia principles in the hospitality sector while another principle is that entertainment principles cannot be examined because they are not available at Unisi Hotel. Seeing the development of sharia tourism opportunities that have become a lifestyle, the opportunities for developing Unisi Hotel business are very large, therefore the researchers recommend that in order to immediately conduct hospitality service certification for capturing niche markets.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Indi Printianto AU - Dyah Wahyuning Tyas AU - Rosalina Nur Annisa PY - 2019/06 DA - 2019/06 TI - The Implementation of Sharia Principles Concept of Hotels: Unisi Hotel, Yogyakarta BT - 3rd International Seminar on Tourism (ISOT 2018) PB - Atlantis Press SP - 265 EP - 269 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125909395 ID - Printianto2019/06 ER -