Indonesian Online Travel Agencies: Profiling the services, employment, and users

Keywords

intermediaries; online travel agencies; tourism industry

Abstract

It is known that the internet altered the business model of the travel industry. Due to the exponential growth of its' users, several companies established online booking services. For instance, Traveloka.com and Tiket.com in airline ticket booking and the Rajakamar.com in hotel reservation. Online Travel Agencies (OTA) have been gaining important attention in recent years. Yet, limited literature focuses on discussing the development of such services in Indonesia. The research's purpose was to analyze the development of OTAs in Indonesia, particularly in its services, employment, and users. The study involves 52 Indonesian OTAs. A structured interview and website-based observation had been done. The results show that only a few OTAs offer direct payment system, while most agencies located in the capital city, Jakarta. Moreover, most of OTAs is on the Business-to-Consumer state. Meanwhile, most of the founders were an entrepreneur with information and technology background. Furthermore, the most popular service offered was the tour and travel ticket sale. There are several suggestions outlined for future research and practical implications for OTAs

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M. Iqbal Rosyidi
PY  - 2019/06
DA  - 2019/06
TI  - Indonesian Online Travel Agencies: Profiling the services, employment, and users
BT  - Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 211
EP  - 216
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909383
ID  - Rosyidi2019/06
ER  -