Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

Halal Rural Tourism from the Viewpoint of Marine Destination Strategy through SWOT Analysis at Iboih Village, Sabang-Indonesia

Authors
Lestari Ningrum, Savitri Hendradewi, Diana Marzwan
Corresponding Author
Lestari Ningrum
Available Online June 2019.
Keywords
halal tourism; marine destination; rural tourism; iboih village; weh island
Abstract
Halal tourism destination has been one of the programs of the Ministry of Tourism of the Republic of Indonesia. One of the halal tourism destinations in Indonesia selected as the world’s best destination is Lombok Island. In addition, one of Indonesia’s 10 halal tourism destinations which has made tourists fall in love with is Aceh Province. Aceh is well-known for its marine destination because of the island of Weh in Sabang. Marine tourism activities make the Weh Island popular worldwide since it has magnificent underwater beauties which can be found at a small village of Iboih. This study applied the descriptive method using primary and secondary data sources. The primary data source was in the form of interviews and the secondary was in the form of literature review. The study also applied the phenomenological approach. This research aimed at assessing whether Iboih village in Indonesia is considered as halal tourism village based on a theory developed from three related studies. Results from the data analysis of the strengths element showed that marine destination of rural tourism at Iboih Village has fulfilled the halal tourism components. Although the rural tourism at Iboih Village has fulfilled 75% of the components to be considered as a halal tourist destination, it still has not fulfilled one of the four halal tourism components which was the service component at 25%, namely the limited availability of female coaches for female divers (which was a weakness of the service element).
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Proceedings
3rd International Seminar on Tourism (ISOT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Lestari Ningrum
AU  - Savitri Hendradewi
AU  - Diana Marzwan
PY  - 2019/06
DA  - 2019/06
TI  - Halal Rural Tourism from the Viewpoint of Marine Destination Strategy through SWOT Analysis at Iboih Village, Sabang-Indonesia
BT  - 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 183
EP  - 188
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909376
ID  - Ningrum2019/06
ER  -