Visitor Activity Development at Satria Mandala Museum Through Experiential Marketing
Rezka Fedrina, Khrisnamurti, Heryanti Utami
Available Online June 2019.
- museum; experiential marketing; visitor activity; attraction
- This research used Experiential Marketing in order to develop visitor activity at Satria Mandala Museum. Activity is an attraction of a museum. As an attraction, a museum needs some development. The sample in this study were visitors of the museum. Collected data were analyzed by using partial correlation. The partial correlations between 5 elements of Experiential Marketing were analyzed as the base of visitor activity development. The implication showed a strong correlation between both of Sense variable and Act variable to the control variable (Feel, Think and Relate). Another strong relationship that was shown between both of Feel variable and Think variable to control variable (Act, Sense and Relate). Based on the result, it is possible to form a plan to develop visitor activity by considering the strong relation from those variables.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Rezka Fedrina AU - Khrisnamurti AU - Heryanti Utami PY - 2019/06 DA - 2019/06 TI - Visitor Activity Development at Satria Mandala Museum Through Experiential Marketing BT - 3rd International Seminar on Tourism (ISOT 2018) PB - Atlantis Press SP - 171 EP - 174 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125909373 ID - Fedrina2019/06 ER -