Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

Visitor Activity Development at Satria Mandala Museum Through Experiential Marketing

Authors
Rezka Fedrina, Khrisnamurti, Heryanti Utami
Corresponding Author
Rezka Fedrina
Available Online June 2019.
Keywords
museum; experiential marketing; visitor activity; attraction
Abstract
This research used Experiential Marketing in order to develop visitor activity at Satria Mandala Museum. Activity is an attraction of a museum. As an attraction, a museum needs some development. The sample in this study were visitors of the museum. Collected data were analyzed by using partial correlation. The partial correlations between 5 elements of Experiential Marketing were analyzed as the base of visitor activity development. The implication showed a strong correlation between both of Sense variable and Act variable to the control variable (Feel, Think and Relate). Another strong relationship that was shown between both of Feel variable and Think variable to control variable (Act, Sense and Relate). Based on the result, it is possible to form a plan to develop visitor activity by considering the strong relation from those variables.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Seminar on Tourism (ISOT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Rezka Fedrina
AU  - Khrisnamurti
AU  - Heryanti Utami
PY  - 2019/06
DA  - 2019/06
TI  - Visitor Activity Development at Satria Mandala Museum Through Experiential Marketing
BT  - 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 171
EP  - 174
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909373
ID  - Fedrina2019/06
ER  -