The Factor Analysis of Hotel Attributes between Business Travelers and Leisure Travelers in Choosing an Upscale Hotel in Bandung City
Vika Irvania, Ghoitsa Rohmah Nurazizah, Darsiharjo, A. H. Galih Kusumah
Available Online June 2019.
- hotel attributes; upscale hotel; business travelers; leisure travelers
- The factor of hotel choice attributes is a useful thing to understand what the hotel attribute considered to be important for the guest therefore it can influence the guest in choosing a hotel, especially for business travelers and leisure travelers. This study aims to analyze the factor of the hotel choice of attributes that can affect the guest in choosing a hotel and to compare the factor of the hotel choice of attributes based on business and leisure travelers’ perceptions in choosing an upscale hotel in Bandung City. This research uses a quantitative approach based on data collected by a survey with questionnaires for two hundred respondents. The data analysis technique in this research is factor analysis. The results of this study indicate that there are seven factors of hotel attributes based on business travelers’ perceptions, there is core service, service quality, convenience, business facilities, general amenities, ambiance, and leisure facilities; there are also five factors of hotel attributes based on leisure travelers’ perceptions which are core service, leisure facilities, service quality, business facilities and ambiance, and general amenities. The dominant factor based on business and leisure travelers is core service.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Vika Irvania AU - Ghoitsa Rohmah Nurazizah AU - Darsiharjo AU - A. H. Galih Kusumah PY - 2019/06 DA - 2019/06 TI - The Factor Analysis of Hotel Attributes between Business Travelers and Leisure Travelers in Choosing an Upscale Hotel in Bandung City BT - 3rd International Seminar on Tourism (ISOT 2018) PB - Atlantis Press SP - 133 EP - 135 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125909364 ID - Irvania2019/06 ER -